Elisa Camahort Page is best known as the Co-Founder and COO of women’s media company BlogHer, Inc., which was founded in 2005, sold in 2014, and where Elisa stayed until 2017. She is now serving as CEO for Cygnus, a Do Big Things Company that helps causes, candidates, and campaigns leverage data to make better decisions, as well as continuing her work as a public speaker and writer. She is also the co-founder of TernKit Consulting.
Elisa’s debut book, Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All was published by Ten Speed Press in September of 2018, and was an Amazon #1 New Release. A hands-on resource guide to activating around the causes you care most about, #RoadMap4Revs features contributions and/or endorsements from such diverse activists and advocates as Gloria Steinem, Senator Kirsten Gillibrand, Patrisse Cullors, Soledad O'Brien, Ricki Lake, Guy Kawasaki, and Carla Hall.
Elisa, we are so excited to welcome you to The Hivery. We want to learn more about you and your book. Can you tell us a little bit about what inspired you to write it?
Short answer: The 2016 election.
Longer answer: During the lead-up to the election, I had observed so many people I know who really wanted to make a difference, but weren’t sure how to direct their energy or their anger. Post-election, I saw so many people I know really fired up and inspired to activate, and I was concerned that the level of intensity was unsustainable and that they would burn-out.
I wanted to create a great information source for would-be activists and advocates AND encourage folks to manage their efforts, so that it could become something integrated into their life for the long-term.
The concept of change-making is important to Hivery members. Many of our members are entrepreneurs or creatives who have been inspired to start a new career, business, or project as a way to make a change for both themselves and for the world. Can you share a little bit about how you define change-making and why it’s important to you?
Making change can happen at the micro-level...in your own life or your own backyard. And it can also happen at a more macro level...across your community, state, country, the world.
You can do business and do good. You can contribute your money, but also your time, your skills, your voice.
I’m a big believer in two things: That you do what you can until you can do better AND that it is better to take one step towards change than to take zero steps. (Of course it’s better to take 10 steps than to take one step, but see item #1.)
Do you feel that women are uniquely qualified to be change-makers? How?
We are all qualified to be changemakers, but women are definitely at the forefront of most changemaking movements today. From #BlackLivesMatter to environmental activist teen Greta Thunberg, women are leading. And women in charge, from Fortune 500 boardrooms to school boards, get quantifiably better results.
Not only are you featured at The Hivery Circle evening event September 10th, but you are also hosting a workshop at The Hivery on September 11th called “The Power of Owning Your Expertise, Knowing Your Value, and Getting the Outcomes You Want.” Do you feel that owning your value is actually the first step a person needs to take when they want to become a change-maker? Why?
Knowing your value and owning your expertise is a great first step because once you know and celebrate what you bring to the table, you can also identify what gaps and holes need to be filled to make whatever you’re working on more successful.
If you had one piece of advice for our members who are working towards owning their value, what would it be?
Well, being so close to Silicon Valley (and the associated stereotypes) I often advise women in my circle to ask themselves “What would a white man in a hoodie do?” I’ve seen other women state it more like “Oh, to have the confidence of a mediocre white man!”
And this is not a way of celebrating mediocrity, it’s a way of telling women to lower the bar they’ve set for themselves, which is somewhat counterintuitive advice. It is well-documented that women wait until they feel 100% qualified for something before putting themselves in the running for it. That we wait until we’re perfect. And I urge women to push back on themselves when they’re thinking that way.
Elisa's guiding principle is that Innovation+Empathy > Innovation+Efficiency.
Learn more about Elisa here and meet her at The Hivery in September!
Register now, seats are limited.