Hivery Collaboration

ARTISTS SPOTLIGHT: Truth To Paper's Kate Nicholson and Rachel Hebert

Thanks to the talents of Kate Nicholson and Rachel Hebert, those looking for deeply moving, strikingly beautiful, profoundly original artwork need not look any further than the walls of The Hivery.

Kate and Rachel are the talents behind Truth to Paper, a creative agency focused on bringing poetry and art into the world. On Nov. 6, the duo premiered their first combined show at The Hivery with an impressive collection of visual art. The show is scheduled to last into January, and all works are for sale (note: several works have been sold, as of this posting).

The creative pair met eight years ago when their daughters (each has two) went to the same school. Both artists themselves—Rachel a dancer and painter, Kate a writer and photographer— they quickly found themselves in deep conversations about the process of moving from full-time moms back into the world of art making.

Both were fascinated by poetry—reading it and writing it in their personal time. In fall 2017—by then BFFs—they decided to go into business together and, at The Hivery’s 2017 Holiday Market, launched Truth to Paper.

“We wanted to bring poetry out of books and out of our private worlds,” said Rachel. “There is definitely a thread of wanting to reclaim language, and bring more beauty to the world, particularly in response to what we are seeing in the news right now.”

Kate Brene Rachel.jpg

The initial vision of Truth to Paper was to create small poem cards for table settings and greeting cards, but that quickly morphed into something much larger. Inspired by the 2018 Women’s March, Rachel and Kate created special poems and art pieces for the event. In May 2018, they worked with vulnerability researcher Dr. Brene Brown on a poem that would serve as her introduction at Mom 2.0, one of the world’s largest parenting blogging conferences.

This fall, Kate and Rachel designed The Hivery’s Empowerment Studio, the new space at the end of the hall in the Mill Valley location. If you haven’t seen it, please check it out—the design and artwork (including a massive mural of a dancer) are not to be missed. (And, if you’re interested in renting this beautiful space, more information is available here!)


Then, in October 2018, the pair created the entire visual integration for The Hivery’s Entrepreneur & Inspiration Lab at Fort Mason. Remember the rainbow Instagram wall? The custom poem on the back page of the program? The language behind the stage?

That was all them.

Photo Oct 15, 1 11 13 PM.jpg

The current show is a natural extension of their work combining written and visual art, and an exciting development for Truth to Paper fanatics (of which there are many!). Each piece is an original, many cut from vintage books with use of gold leaf and burning techniques. A few of the larger pieces are slate in color with words found—if carefully looked for—and gold spreading like veins.

“Kintsugi, the Japanese tradition of fixing broken pottery with gold, was one of our inspirations for the show,” says Rachel. “We love the idea that a mended piece is more valuable because of its breaking.”


Among the pair’s many pieces is one titled “First Matter,” which, from a distance looks to be a large circle with lines coming out of it. Upon closer inspection the work reveals itself to be an intricate series of phrases—unhelpful messages Rachel and Kate received from childhood have been written and then burned out. Phrases they’d like their daughters to absorb are written on the other side of the lines from where childhood phrases are burned.

“We were making stuff and somehow ended up in the territory of things our parents said to us and implicit messages we received,” says Kate. “It became an intensely personal piece. We spent the day crying and burning things.”

As for future plans, Kate and Rachel are keeping their options open. They are considering a book project, but regardless of what the future holds, they are enjoying the collaborative process of art making, saying it is incredibly freeing to step outside their individual studios and work together.

“Watch this space,” says Kate, “because we are just getting started.”

Collaboration Corner: Sheryl Ott & Monique Johnson

We are so excited to highlight Dare to Detour, a company that puts on transformational retreats for women, founded by Hivery member Sheryl Ott who collaborated with several others in our community to make her dream a reality. One notable partnership was between her and Monique Johnson, founder of MOJO Design, a branding and design firm. EXCITING NOTE! The next Dare to Detour retreat will be Sept. 13-16, 2018 at the Nine Quarter Circle Ranch in Gallatin Gateway, Montana.

Our conversation with Sheryl and Monique...

Sheryl Ott

Sheryl Ott

Monique Johnson

Monique Johnson

Tell us a little about your backgrounds?
Sheryl: I was born in San Francisco, grew up in Oregon and moved to New York City right after college on a dare. I worked in new product development for American Express, then moved back to the Bay Area about 20 years ago and fundraised for local non-profits until earlier this year when I decided to launch Dare to Detour.

Monique: I studied illustration in school, but soon after merged more into graphic design. After designing for many years, I gradually honed in on my true love: branding!

How did you first hear about The Hivery?
Sheryl: I read about The Hivery back in 2015 in the Marin Independent Journal and thought it was interesting, but it wasn’t until early 2016 when I saw a post on Facebook about the What’s Next program that I decided to sign up to see what it was all about. I took the class and met Monique there, who was also participating. I was impressed because she quit her job in the middle of the class!

Monique: I heard about The Hivery through a friend when we were talking about clarity around my career and that I was in need of work/life balance.



How did you come up with the idea to collaborate?
Sheryl: Laura and Linda, the What’s Next leaders, were really supportive of my idea for Dare to Detour from the start. I actually came up with the idea while driving to class one day. I felt as if I had no business being in the class with other women who were working in the “real world.” But they encouraged me. Monique also believed in my idea from the start. She was so supportive, it felt like the logical next step to ask her to help develop the logo, brand, and website. This, and the fact that she is so talented.

Monique: When I heard what Sheryl was brewing up, I immediately knew I wanted to be part of it. All aspects of the retreat she was creating were appealing to me personally and I absolutely thrive on helping new businesses get off the ground.

Who else have you collaborated with at The Hivery and why?
Sheryl: Dare to Detour has truly been a Hivery collaboration. In addition to Monique’s help, I’ve also collaborated with Laura Riordan and Linda Lesem of What’s Next to teach workshops at the retreat, Kelli Ronci to lead a creative practice workshop and the women of Prim’d Marketing for support. Also, Grace has been hugely instrumental with her encouragement since I joined The Hivery.

Monique: Outside of collaborating with Sheryl on Dare to Detour, I’ve worked with Susan George on the Big Picture project, which was really fun because it was in a new industry for me, and great for my portfolio. I helped Deborah Green with LiveaMoment clarify her brand and build her website, and most recently Grace connected me with Carolina Boutique, my newest client, on designing her brand and website.

What do you think it is about The Hivery that allows for such beautiful collaboration?
Sheryl: The Hivery provides a safe and supportive place for self-exploration; the environment really facilitates open communication and celebrates the strength and empowerment of women. It also helps that the atmosphere is uber positive and aesthetically beautiful.

Monique: The workspace is utterly gorgeous and inspiring, and the women that work there are incredible. Each has their own story and one is more amazing than the next!

For women who haven’t yet found a collaboration partner at The Hivery or elsewhere, what advice can you offer them?
Sheryl: Don’t hesitate to inquire, ask, and explore new relationships. Attend workshops, Hivery Circle events, and fully participate. Put yourself out there. I felt like an imposter for the first six to eight months at The Hivery. I was uncomfortable, but I put on my best outfits and put myself out there. If I can do it, you can too!

Monique: Sit next to someone new. Chat with people during lunch because conversation is the best marketing tool.

Why is collaborating so important to you?
Sheryl: For me, it’s always been about bringing together the right team for the job. I am more interested in facilitating the process, so having the right team to collaborate with allows me to focus on the things I do best and know that I can trust others to have their eyes on the end result.

Monique: I really love empowering entrepreneurs by building beautiful brands to amplify their message. It makes me proud.


Collaboration Corner: Anne LaFollette & Kim Thompson Steel

The Hivery is not only a gorgeous place to work, meet friends, build community and get inspired. It is also a place to find potential partners. There are countless stories of members who’ve met and collaborated on projects—even built businesses together!


We are so excited to highlight
the amazing Hivery collaboration between
Anne LaFollette & Kim Thompson Steel


Anne LaFollette and Kim Thompson Steel

Anne LaFollette and Kim Thompson Steel

Tell us a little bit about your backgrounds?

Anne: After 20+ years climbing the corporate ladder at huge global retailers like Esprit, the Gap and Old Navy and achieving "success" at the executive level, I decided it was time for me. This also coincided with my son's departure for college at the Rhode Island School of Design. I thought to myself: he must have gotten his creative talent from somewhere. Maybe it's time I explored my own creativity! And I still have all those art supplies I’ve collected over the years in the basement...

Kim: I'm originally from Toronto where I started my career in animation before moving to California in 1995 to work at Industrial Light & Magic (ILM).  When my daughter was tiny, I was laid off and spent a couple of years freelancing and teaching before deciding that my storytelling skills might translate well in creating short, web-based videos. Photography was just a hobby for me back then, but over time became a passion that led me to where I am currently—pursuing photography projects that encompass my love of natural light, food, landscapes, and lifestyle imagery of makers and their work.


How were you two initially connected?

Anne: I met Kim at The Hivery. I was initially a little intimidated by her because she has this amazing background in photography and video from her years working at ILM. ILM and anything associated with George Lucas, the Star Wars films and Pixar is the holy grail! We got to know each other slowly through the concierge team and seeing each other in the space.

Kim: I met Anne through the work exchange/concierge program at The Hivery shortly after she joined. I was inspired by her story of completely switching directions to pursue art and pattern-making after her corporate career. Her enthusiasm and energy were so engaging, and I absolutely loved her designs!


How did you come up with the idea to collaborate? Why was it attractive?

Anne: I wanted to work with Kim pretty much from the get go! I would periodically see new websites she had built and they were always gorgeous! But I really couldn't afford her or I wasn't quite ready to make an investment in my business. I built my website myself along with all of my branding assets. But I really love Kim's eye and her photographic style and thought maybe we could collaborate on an "About Me" video and updated photography. It ended up being brilliant. I had so much fun working with her and my video and new product shots and images are absolutely amazing. I wish I had done it sooner and we continue to explore what we might do together next!

Kim: As soon as Anne approached me, I was on board. You can't fake loving someone else's work, and since I am making a conscious choice to work with not only people I like, but do work I appreciate, it was a no-brainer.


Who else have you collaborated with at The Hivery and why?

Anne: I'm a natural connector of people. Whenever I meet someone new, I'm immediately thinking about who else I know that they should meet. I haven’t collaborated with anyone else yet, but I've connected a ton of people to other talented women at The Hivery who hopefully will collaborate on something together. A few recent examples include Barbara Waxman, who needed a graphic designer. I sent her the names of five talented Hivery members. She eventually asked me to connect her directly with Monique Johnson of Mojo Design and Tina Wolfe of Treat Street Snacks. Another example is Marci Rinkoff who needed marketing help. I connected her with the fabulous Prim’d marketing team.

Kim: Even though I used to be a concierge (and thus did tours and greeted folks as they arrive), I'm actually a bit introverted and sometimes reluctant to stick my neck out...which is why my collaboration with Anne worked out so well—she did the hard work! I have also done headshots for a few Hivery members including Meghen Kurtzig, Marlis Jansen, Lisa Rueff, and Lisa Joss, as well as helped build websites in Squarespace for Lisa and for Thais Derich. I recently did my first fashion shoot for Lindsay Regan and her new activewear line. I also shoot many events for The Hivery.


What is it about The Hivery that allows for such beautiful collaboration?

Anne: There is so much talent at The Hivery. I feel blessed to interact with, learn about, and learn from the women who spend time in the space. Grace has definitely set the tone for collaboration by the events she organizes and the interactions she has with members every day.

Kim: I agree with Anne—the wealth of talent, and the variety of skills that our members possess is truly inspiring. I would be happy working with and for Hivery members almost exclusively. When I do tours on Monday mornings, we always start at the member photo board near the door because, for me, it represents what The Hivery is all about: the community and collaboration that has blossomed from bringing women together in this space.


For women who haven't yet found a collaborative partner at The Hivery or elsewhere, what are two or three pieces of advice for them?

Anne: Introduce yourself to someone new everyday. Tell them about what you are working on and show genuine curiosity about what they are working on. Ask other members to introduce you to other members they think you should meet.

Kim: Our online community board, with profiles of all our members and what they do, is a gold mine. If you are looking for a coach, a financial advisor, a photographer, a writer, or anything that your business or life requires, it's so easy to type in what you are looking for and reach out in whatever way is comfortable for you. It’s one of the best benefits of membership!


Why is collaborating so important to you?

Anne: Doing everything by yourself is lonely! And there is so much more power and talent that comes from people putting their heads together to solve a problem or develop assets. And it’s fun! Collaboration creates a deeper bond between people as well. I not only know Kim better now but I appreciate her talent even more after our collaboration because I witnessed her talent in action. It was a beautiful experience to behold! I can't wait to collaborate with her again soon.

Kim: As someone who worked in a team environment for many years, I often found the years of working from home depressing and demotivating. Working on projects with someone is inspiring and brings so much energy and deeply-needed light to my life. And even when I'm working on an independent project, coworking at The Hivery offers that sense of camaraderie that working alone at home will never offer.

The Video Story Kim created with Anne

Collaboration Corner: The Head & Heart Tarot

In this month’s Collaboration Corner, we are highlighting Ariane Trélaün and Johanna Beyer, two business coaches who have launched The Head & Heart Tarot, a modern deck of tarot cards for business and life. Click HERE to learn more about their Indigogo campaign, which ends Nov. 12th and HERE to register for their Hivery Member Spotlight event, scheduled for Nov. 3rd.

Johanna Beyer and Ariane Trélaün with The Head & Heart Tarot. photo by hi5studio

Johanna Beyer and Ariane Trélaün with The Head & Heart Tarot. photo by hi5studio

Tell us a little bit about your backgrounds.
Johanna: I am a fourth generation San Franciscan and feel deep love for the Bay Area! All my life I have been drawn to learning about the inner workings of people and feel alive when I can support someone in a positive way. I took that natural ability and earned my Masters Degree in Organizational Development so that I could learn the fine art of facilitation and process to support teams in business become aligned and empowered. In 2002, I founded my coaching business, On Your Path Consulting with the desire to support high achieving individuals navigate big transitions with their careers.

Each day I pinch myself, because I feel that I am getting to the do the work that I was meant to do. I am forever inspired by the capacities people have to turn their lives in more positive and fortunate directions. When I am not working, you can find me on the dance floor shaking my bootie or hanging out with my two sons, husband and big fluffy cat!

Ariane: I’m a first generation San Franciscan. My parents, my father from France, my mother from Mexico, met at SF State as undergraduates, fell in love and here we are. I grew up in The Castro, went to French school in the City, then public middle school and Lowell High School. I have a degree in Russian Language and literature from SF State.

Through my work I gravitated toward business and numbers, and got my MBA in 2000. After (too many) years working for other people, inside of organizations, I launched my own business, Do Your Thing, in 2014, and have been pretty much over-the-moon happy ever since. On the family side of things, I have a grown son and the best daughter-in-law on earth, a delightful husband, a ridiculous dog, Mr. Burns, a thriving garden, 5 chickens and several colonies of bees.

How did you hear about The Hivery?
Johanna: Back in 2014 I kept hearing about Grace from many different people and one day I reached out. At the same time, Grace had been hearing my name as well, so we were super excited to meet in person! It was love at first site and I started leading workshops and doing individual Tarot/Action Sessions at The Hivery.

Ariane: Since I’m a beekeeper, I seem to always notice anything that’s bee or hive-related, so I noticed the name first, way back when The Hivery was in Sausalito. I did a writing class with Sam Whalen, also as a way to check out the space, but didn’t join until the Mill Valley location.

The Head & Heart Tarot. photo by hi5studio

The Head & Heart Tarot. photo by hi5studio

How were you two initially connected?
Johanna: Thank God for The Hivery because that is how Ariane found me! She was curious to learn the Tarot and I became her teacher! From there, we bonded on so many things personally and professionally. We saw ourselves in each other as we have always loved to blend our woo woo selves with our business selves!

Ariane: Right! I saw in a newsletter that Johanna was offering tarot sessions at The Hivery. I had just bought a bunch of books in an attempt to teach myself the Tarot, and wasn’t faring all that well. You know that thing about, when the student is ready, the teacher appears? That.

How did you come up with the idea to collaborate? Why was it attractive to each of you?
Johanna: Midway through our work together, Ariane shared an idea for a tarot coloring book to help people learn the symbols and meanings of the cards. At the very same time, I had been brainstorming the idea of my own tarot guidebook geared towards coaches and the working professional. It was as if destiny hit us both, for the combination of her idea and my idea were unlike any other product on the market. It was a GO!

Ariane: What Johanna said. It just evolved naturally, as a great way to put our different skills and shared passion for tarot and business and coaching together.

Who else have you collaborated with at The Hivery and why?
Johanna: I feel so grateful to Grace because she has given me unbelievable opportunities to share my work with Hivery members and many of them have become longer-term clients. It also brought me to Sophia Mavrides who did my website and photo shoots!

Ariane: Many people. I too have worked with Sophia, and she’s a client now. I count other Hivery members as clients, and have had so many fruitful conversations and experiences at The Hivery.

What is it about The Hivery that allows such beautiful collaboration?
Johanna: When I walk into The Hivery, I can feel that everyone there is grateful for the beautiful space and incredible women. There is just so much respect and inspiration going around! That prominent energy allows for destiny to happen! When women are open to one another, anything can happen!

Ariane: The space itself is beautiful, and there’s something truly magical about arriving somewhere pretty and clean with no laundry to fold or dogs underfoot (no offense, Burnsy). It’s just a relief really to be surrounded by women pursuing something, whatever their thing is. I love my home office and also it’s such a treat to be caught up in the collective buzz at The Hivery.

For women who haven’t yet found a collaboration partner at The Hivery or elsewhere, what are 2-3 pieces of advice for them?
Johanna: I guess I would say my one piece of advice is to say out loud what you are looking for or needing in a partner. Step two is then stay open to the magic! If a new collaboration wants to come in, it will and you need to be READY! DO NOT LET FEAR TALK YOU OUT OF IT!

Ariane: I feel like as soon as you know what it is you need, or even begin to have an inkling of what or who that might be, start talking about it, to anyone who’ll listen. Eventually everything will line up. And people who are tired of hearing about it, will help you find someone who’s waiting to have that very conversation.

Why is collaborating so important to each of you?
Johanna: OMG…collaboration is everything for me. I have special talents and gifts but I also know what I am not great at! Partnering with Ariane is a dream because she can do many things that are not my strengths and visa versa. And let’s be honest, having accountability makes the chances of an idea becoming real a whole lot more possible!

Ariane: Collaboration is truly alchemy, you know? Johanna brings qualities and experience and insight to our work that I never could, and together we built something so much bigger, better, more magical than we might on our own. It just always amazes me, at the end of every work session we have, to look at what we’ve accomplished. It’s so big, it’s so major and it’s also SO EASY when we work together. I have so much love and gratitude to The Hivery for bringing this gift into my life.

Johanna Beyer and Ariane Trélaün with The Head & Heart Tarot. photo by hi5studio

Johanna Beyer and Ariane Trélaün with The Head & Heart Tarot. photo by hi5studio