How to Create Clarity on Who You Are and What You Do.
Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go.
As we explore what's next for us, whether that's starting a new business, considering going back to work, or starting a new independent consultancy, it's imperative that we are thoughtful about our personal brand presence, both online and offline.
In this workshop, we'll explore the tools to establish a professional presence and personal brand identity and determine how your brand can convey your values, passion, strengths, and skills. You will learn how to define your personal brand and how that translates to social media, in-person, and more. Led by Hivery Founder, Grace Kraaijvanger.
What is Personal Branding?
Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you. Not only is the real you more attractive and engaging for your audience (as we all have a keen radar for authenticity), but putting your real self out there in your personal brand, enables you to get very clear on what you want to contribute and do in this big (but, little) world.
Why bother? Branding, schmanding.
In order to cultivate work and relationships that align with who you are and what you really want to do, you not only have to be yourself, but you also have to be your self’s best advocate. This might be the hardest part of the job. Your personal brand needs to shine the spotlight on what you love to do, so you can attract the work you want.
Who Needs Personal Branding?
Personal branding applies to everyone, but pay close attention to your personal brand if you’re pursuing things like:
· Considering going back to work
· Re-thinking your resume or considering a career change
· Kick-starting your independent consulting practice
· Cultivating a passion project, or
· Creating clarity around what you offer (ie figuring out what you do)
In this workshop, we will cover the three components of Personal Branding:
1. Assessing the skills, knowledge, behavior, and love-factor for what you do.
2. The components of a personal brand statement (ie how to write one).
3. How to communicate your personal brand.
This workshop includes exercises, practice, discussion, and tangible content through models like this one (below) to help you voice the type of work you love to do, the talents and skills you've acquired, and the clarity to explain it.
Read more about Grace Kraaijvanger's approach to Personal Branding in her guest blog spot here: