Publishing 101 for New Authors with Andrea Burnett

Publishing 101 for New Authors

With Andrea Burnett of Andrea Burnett Public Relations

This workshop will give you an insider’s view of the world of publishing, how to create a winning proposal, connect with decision makers (and get to the top of the manuscript pile), navigate the current media landscape and prepare for a successful book launch. 

What we’ll cover:

 Part 1: Author! Author! 

  •   To hire a literary agent (or not) and finding a literary agent that’s right for you
  •   Behind the scenes at a publisher: How they make their decisions and why
  •   Query letters, proposals and tip sheets
  •   Self-publishing: the right choice for you (vs. traditional publishers and packagers)
  •  Examples of proposals and tip sheets

Part 2:  Your Platform 

  •  Why branding matters
  •   Social media: The numbers and why that matters in the book world
  •  Connecting to your own little world and the world at large
  • Examples of authors who are doing it right

Part 3: Your Publicity

  •   What kind of content makes for good publicity opportunities
  •   What gets the media excited, and how you can stand out 
  •   What a pitch letter should consist of 
  •   Create content that attracts a loyal audience
  •   What makes media invite you back for more coverage
  •  The most important thing authors need to know about publicizing their book or brand
  • Examples of publicity proposals and campaigns 

Andrea Burnett, Founder, ABPR

Andrea has over 20 years of creative and innovative public relations, corporate communications and marketing experience in the B2C space. She creates highly visible and successful campaigns for some of the biggest consumer brands today.  With a robust background in publishing, Andrea has worked with publishers including Chronicle Books, Ten Speed, Williams-Sonoma, Weldon Owen, Workman, Hay House, Peter Pauper Press, Quirk Books, Simon & Schuster and many more. She has also worked with authors in virtually every artistic discipline and boasts an impressive list of media contacts.