How To Build A Brand People Love
What most people think of as "branding" is really just the outer most layer. Really impactful and inspirational brands have a clear understanding of who they are and what makes them different. They also have clear vision of who are their best clients and their mission of how to help them.
Join us for this branding workshop, taught by Jenni Brown and Sophie Davies of Prim'd Marketing, where we help you get crystal clear on what makes up the "meat" of your brand.
In this workshop we will help you uncover some of the deeper foundational parts of a brand platform.
We'll help you get crystal clear in defining:
- Who your dream audience, customer or client
- Your key differentiators as a business
- What your values are, and how they help shape your brand into something unique and authentic
You'll walk out of this workshop with a clearer vision of what your business brings to your marketplace, and the story your business is telling to your best customers.
Sophie Davies is the co-founder and resident social media strategist at Prim'd Marketing. Sophie has worked with an international portfolio of clients in the fashion world, ranging from Lacoste and Calvin Klein to independent designers, as well as consulting with brands in the lifestyle, wedding, parenting and publishing industries.
Prim'd Marketing helps businesses take a strategic approach to their social media and blogging. We also offer creative services with a marketing eye including branding, collateral and website design.
Connect with her on Twitter, LinkedIn, or Instagram.
Jenni has 7+ years of marketing experience with clients ranging from Fortune 500 such as Pepsi and Samsung to small businesses and personal brands. Since moving to the Bay Area from Los Angeles, she's worked with startups as well as in the publishing and lifestyle industries.
Jenni has sharpened her skills in a myriad of design programs, coupled earning her MFA in Writing from the University of San Francisco — making her a end-to-end story teller, from words to visuals. She's usually found taking notes in sketches, and loves "making beautiful things" for our clients.