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Social Media Strategy with Dawn Shaloup

Are you an entrepreneur who needs help navigating the uncertain and ever-changing world of social media? Social media strategy does not need to be intimidating. With an effective plan, impactful content, and a few essential pointers, you can take your business's social media to the next level!


  • You, Your Business & Your Audience - How all 3 are impacted by your choices and your comments
  • What do I say? - Eliminate the guesswork and build your framework for impactful content
  • Creating a Calendar - Adding structure without compromising authenticity
  • Critical Connections - Creating a following and maintaining your online community

Social Media Strategy with Dawn Shaloup
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About Dawn

I’m an holistic PR expert with over two decades of experience serving businesses of all shapes and sizes, across creative and traditional industries. I have an unconventional approach to public relations: I believe relating to my clients' public is the heart of everything good that happens in business. It’s about connecting and communicating, spotting and creating countless opportunities for meaningful and effective marketing.

My expertise lies in communications strategy, story and brand development and media relations. In both agency settings and in-house, I have practiced virtually every aspect of public relations from crisis communications to internal and influencer relations to media training. But mostly, I love developing stories for my clients, building from even the smallest and seemingly uninteresting nuggets to out-of-the-ordinary experiences. 

Earlier Event: October 4
Pricing Workshop with Ariane Trelaun
Later Event: October 11
The Hivery Circle