Why Having Brand Values Are Crucial To The Success Of Your Business
Your brand values set the bar for all business decisions and shapes you brand into something concise, distinctive and legitimate. They are the principles for what your business stands for and helps define what makes you different from your competitors. They can also help you measure success and weigh up potential opportunities to avoid making the wrong decision.
Sophie Davies, co-founder of Prim'd Marketing, will talk about a key component that contributes to making a successful brand. Understanding who you are and what makes you different will allow you to talk to your customers in a more meaningful way.
In this interactive session we will cover these topics:
- Identifying your business 'why' to point to the heart and soul of the brand
- Establish what your key differentiators are and how they make you different from your competitors
- Craft a clearer mission statement to help with your elevator pitch
Let us know if we can save a seat for you by registering below. Free for members. $30 for non-members.
Sophie Davies is the co-founder and resident social media strategist at Prim'd Marketing. Sophie has worked with an international portfolio of clients in the fashion world, ranging from Lacoste and Calvin Klein to independent designers, as well as consulting with brands in the lifestyle, wedding, parenting and publishing industries.
Prim'd Marketing helps businesses with their brand strategy, messaging and content marketing, to position themselves as experts and attract their dream customers. We help them identify what makes them stand out in their competitive landscape, who their customers are and how best to reach them using our signature product 'The Brand Plan'. We also support our clients with ongoing consulting to help them grow their businesses and their following.