Sales is the lifeblood of a company (no matter what business you are in). If you don't have sales, you don't have a business. However, sales is not easy for everyone, but what if it could be? By changing how you look at sales and how you approach your potential customers can make all of the difference. Sales can even be fun!
Sales is truly about relationships. Robin will talk about the know, like, and trust factor and share her keys to building lasting business relationships.
Robin Kramer, a rock star independent sales and marketing consultant and the director of strategic partners and community over at Flourish & Thrive Academy, an active community of jewelry designers who are changing the face of the jewelry industry.
Robin has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures. Among these brands are Williams-Sonoma, Inc. and Gap, Inc.
For the past 15 plus years, Robin has worked with primarily small, upscale wholesale brands and designers to bring their products to market, position these niche brands for maximum exposure to their target customers and build relationships with national and international retailers. One such brand was Dogeared Inc., a jewelry company where she was the director of sales for 5 years. Robin helped Dogeared grow from a small company into a well-known jewelry brand. Sales grew over 800% in just a few short years. The line went from being sold in specialty boutiques to include major department stores and chains like Nordstrom, Neiman Marcus Direct, CUSP, Bloomingdale’s, Lord & Taylor, Von Maur and South Moon Under.
In 2010 Robin started her consulting business, RedBoot Consulting and in 2012 she partnered with jewelry designer Tracy Matthews to launch Flourish & Thrive Academy, an online school dedicated to teaching jewelry designers how to get their jewelry on more of their DREAM Clients and raving fans.
In addition to the vivacious community, F&TA offers incredible designer support services such as a complete jewelry business program and an ever-growing library of free sales, marketing, and business resources.