Join us for our casual and conversational Entrepreneur's Circle at The Hivery! This month, member and marketing expert Kaitlyn Rikkers will walk us through her four steps to create a market strategy- a must for all entrepreneurs.
In a jam-packed, information-full hour, Kait will teach and take questions on how to hone your product or concept, use a tool called PRIZM (which you'll get access to) to understand and define your audience, create a messaging architecture to approach that audience, how to understand the proper media channels to employ during outreach calendar.
This is another way to make sure you're not going at the business of building a business on your own! But rather with the trusted circle of The Hivery community.
It's a BYO brown-bag lunch discussion at The Hivery from 12:30-1:45 pm. Free for members. $30 for non-members.
All are welcome!
Kait has over 12 years experience in Business Growth Modeling, planning and brand development. She began her career in marketing for Berlitz while living in Germany and moved to Shoutlet, a social media marketing software start-up. From there she moved into direct response campaigns and worked for a large agency in both Chicago, London and San Francisco. Her clients included the likes of L’Oreal, Lands End, Visa, University of Chicago, Vosges au Chocolat, and eBay.
She made the shift into creative advertising and accepted a strategic planning role at BarrettSF. There she gained valuable understanding of branding and creative messaging and worked with clients like the Major League Baseball Assocation, Rubios Mexican Grill, jet.com, glassybaby, bleacher report, AliveCor and 2KGames, Napa Valley Vintners, dozens of wineries in northern and centeral California, and the Alzheimer's Association of America.
Currently, she works as an Adjunct Professor at University of San Francisco while maintaining her own business consultancy, 98Proof Brands where she is helping new companies, or companies looking for a refresh, find their share in the marketplace.