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Entrepreneur's Circle: Brand Naming Up Close with Margaret Wolfson

Entrepreneur_Circle_at The_Hivery.jpg

Join us for our casual and conversational Entrepreneur's Circle at The Hivery! This is another way to make sure you're not going at the business of building a business on your own, but rather with the trusted circle of The Hivery community. This month, we welcome Margaret Wolfson, the Founder and Chief Creative of River + Wolf, a New York City brand naming agency, to lead our monthly circle.

In this interactive presentation, she will introduce participants to the often mysterious world of brand naming. The workshop will include an overview of elements to consider when developing a brand name--from style to construction to messaging--as well as insights on where to find inspiration. The talk will also touch on the role of trademarking.

Key takeaways include:

  • What makes a strong brand name

  • What to consider when developing a brand name

  • Tips and techniques for name development

As seats are limited, advance online registration is required. Free for members. $30 for non-members. This is a BYO brown-bag lunch discussion. All are welcome!

Not a Hivery member yet? Learn more about membership and sign up here.


The Entrepreneur's Circle is one of The Hivery's monthly member events. Mark your calendar for the third Thursday of each month from 12:30 to 1:45pm to join this program. 

Refund Policy
We know that life happens and things change. We will gladly offer you a full refund for a workshop or event when requested via email to events@thehivery.com at least seven days prior to the event. Please note that no refunds will be given to cancellations made within a week of a workshop or event.

+ A note about Photography/Videography

We love sharing beautiful moments that happen at The Hivery and often take photos and/or videos at events and workshops. Your entry at The Hivery constitutes implied consent to be captured and/or published by The Hivery lens. If you are camera shy, please let our staff know so we can seat you accordingly.


About Margaret Wolfson

 Photo by Nick Coleman
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For more than a decade Margaret Wolfson has worked as a brand naming specialist for global and boutique agencies, leading out projects and developing company, product, and service names, brand stories, and marketing messages for both Fortune 500s and emerging companies. In 2014, she founded River + Wolf, a brand naming company ranked as a a top global naming agency by the highly respected review platform, Clutch. As the Founder and Chief Creative of River + Wolf, Margaret has developed names for hundreds of clients, among them Calvin Klein, Bangkok Bank, Madecasse Chocolate, Burt's Bees, and Target. A sought after thought leader, she has been published or quoted in leading journals among them Forbes, The Next Web, the New York Times, NBC, Fast Company, and Crain’s and in 2018 she was selected as a top female entrepreneur by the Huffington Post. In addition to her branding pursuits, Margaret is an award-winning author of several books and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. Margaret received an MA from New York University.