Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go. 

As we explore what's next for us, whether that's starting a new business, considering going back to work, or starting a new independent consultancy, it's imperative that we are thoughtful about our personal brand presence, both online and offline.